Clean Room Collaboration for Privacy-Centric Identity Resolution

Tap into the Adstra–The Marketing Cloud data connection within Databricks Clean Rooms to enrich first-party data, generate high-fidelity audiences, and activate campaigns.

 

In collaboration with:

dbx-and-tmc-2

 

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Seamless Identity for Greater Activation

Adstra has partnered with The Marketing Cloud to make privacy-first identity resolution accessible within Databricks Clean Rooms. This partnership allows brands to enrich and match first-party data while keeping sensitive information protected and in place.

Now open to any brand, the connection enables secure audience overlap analysis, stronger match rates, and faster activation cycles. Its zero-copy framework streamlines enrichment, improves targeting accuracy, and maintains full privacy compliance while accelerating time-to-insight.